Audience Insights for Facebook & Instagram
Aggregate audience data and category insights help you build targeted campaigns based on real signals — not assumptions.
Learn More →Marketing Analytics
Marketing tools, audience insights and creative analytics — in one workspace
Plan, launch and analyze campaigns with structured data — built for e-commerce teams that want operational visibility, not vanity metrics.
Try for 35 credits
Try for 35 credits · 14-day money-back
Marketing decisions powered by data
Modern e-commerce is competitive. Reaching the right audience with the right message — and measuring what worked — is essential to scaling efficiently.
Digital Lab's marketing analytics give your team a structured view of audience signals, creative performance and channel mix, so every campaign is informed by evidence.
Marketing Analytics Suite
Tools that turn data into action
Built-in Video Ad Creator
Produce professional product videos in minutes using templates, brand assets and structured creative blocks.
Learn More →Influencer Engagement Analytics
Evaluate engagement rates, audience quality and partnership cost so every influencer campaign stays accountable.
Learn More →Centralize your marketing operations
Run product research, creative production and campaign analytics from one platform.
"Digital Lab gives me one place for video creation, audience targeting, landing page design and product research."
Kyle Brattan
Member Since 2020
"Digital Lab reduced about 60% of my tool overhead and helped me operate my fashion store far more efficiently."
Rebeca Matei
Member Since 2025
"I now run product research, supplier management and creative production from a single platform."
Yash Shah
Member Since 2019
"A reliable, well-built platform — operationally it removes a lot of the busywork from running an online store."
Nelson Muriuki
Member Since 2020
Frequently asked questions
What is included in Marketing Analytics?
Audience insights, creative analytics, video ad templates and influencer engagement evaluation — integrated into the same platform you use for product research and store automation.
Which advertising channels do you support analytics for?
We focus on Facebook, Instagram and TikTok — the channels most relevant to modern e-commerce operators.
Are there marketing best practices?
Build clear offers, structure pricing thoughtfully, automate routine operations and invest in retention. Repeat customers contribute a meaningful share of revenue for healthy stores.